• Graduate Certificate (Urban Design), University of Western Australia
  • Bachelor of Arts (Human Geography and Planning), University of Western Australia
  • Certificate of Engagement - Engagement Essentials - IAP2

Hayley Sellman

Consultant - Engagement

Hayley has joined element from a human geography and urban design background where her skills strongly lie with research, data collection, analysis and report writing.  
In her previous role as a Research Officer at the Committee for Perth, Hayley co-authored their ninth FACTBase Special Report: Perth as a region of 2 million which involved collecting, synthesising and mapping key demographic data from Greater Perth, Greater Melbourne, Greater Sydney and Greater Brisbane metropolitan regions to comparatively understand past, current and future trends of Perth’s regional growth. Therefore, her approach to engagement is highly analytical and focussed on data capture, social assessment, and demographic analysis.  

Hayley enjoys giving the community a voice in order to create more sustainable development that is championed by the current locals and future generations to come. She believes in activating the community and key stakeholders in fresh and creative ways to generate meaningful outcomes for all parties.


Engagement Strategy

  • 3 Oceans, 194 West Coast Highway Scarborough
  • Swan River Crossings, Main Roads WA
  • Engagement Strategy, Shire of Serpentine Jarrahdale
  • The Hatchery Mount Lawley, Viapac Oros
  • Pop-up Engagement facilitation, Kardinya Shopping Centre Redevelopment and Activity Centre Plan, The Trustee for Dato Property Trust
  • Edge Holdings and Department of Communities, Burt Street Fremantle
  • North Coogee Shoreline, Aboriginal engagement
  • City of Vincent Community Engagement Panel
  • Department of Communities, South Hedland Breathing Space

Community Needs Analysis

  • Lot 500 Reserve Street, Scarborough, Edge Holdings
  • City of Joondalup, Social Needs Assessment

Master Plans and Strategic Planning

  • City of Canning, Rossmoyne Retirement Village Precinct Masterplan
  • City of Stirling, Public Art Masterplan
  • City of Melville, Attadale Alfred Cove Foreshore Masterplan Charrette
  • Shire of Waroona, Waroona Town Centre Revitalisation Strategy
  • Shire of Irwin, Local Planning Strategy
  • Town of Port Hedland, Public Arts Strategy
  • Perth Cultural Centre Master Plan, Department of Local Government, Sport and Cultural Industries

Coastal Hazard Planning

  • Shire of Murray CHRMAP,
  • Town of Cambridge CHRMAP