THE
PLACE

Located on the eastern edge of Whiteman Park in the Swan Valley, Whiteman Edge boasts the convenience of near city living with a natural bushland setting. A new town centre has brought with it a new flagship public space which is also a regional drawcard, along with shopping centre, tavern, child care, local retail and future community centre.

OUR
ROLE

element were responsible for facilitating vison workshops and creating a place blueprint for the project area. This was to be achieved by aligning project teams around a united vision and series of place strategies that would set the direction for the design and integrated development of the new town centre.

OUTCOMES

We crafted a strong and unique vision for the town centre, along with three key themes and top line place creation principles. element provided direction and advice regarding arrangement of town centre land uses to optimise activity and community interaction. Key opportunities and improvements included integrating the new jungle park theme with Whiteman Park’s local flora and fauna. We created an indoor / outdoor atmosphere throughout the town centre to capture the local lifestyle and ensured that access and connection points between local destinations were easy to reach. element provided recommendations regarding historical narratives, materiality, furniture, finishes and landscaping.