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Projects

Station Street Place Making Strategy

TOWN OF COTTESLOE | Cottesloe, WA

THE
PLACE

As the traditional high street of the Cottesloe town centre, Napoleon Street had been recently revitalised as an attractive, people friendly main street, brimming with activity and the buzz of a refreshed retail mix. As a back street to Napolean, Station Street presents some functional challenges and is predominantly used for car parking, with varied shopfronts and lacklustre streetscape infrastructure. Recognising the potential of consolidated landholdings in Station Street and success in the neighbouring Napolean Street transformation, the Town of Cottesloe commissioned the Station Street Place Making Strategy to leverage its redevelopment potential and contribution to the revitalised Cottesloe town centre as a shared community space.

OUR
ROLE

Informed by significant stakeholder engagement, element led the visioning process to identify key priorities for the rejuvenation of Station Street – ensuring its overall proposition was complementary to, not in competition with, Napolean Street’s traditional high street feel. This was supported with an action-oriented place making strategy informed by community, asset and land owners as well businesses to meet their unique needs and investment drivers. Our work entailed:

  • Visioning and idea generation workshops with the community and key stakeholders;
  • ‘Great streets’ case studies and benchmarking;
  • Planning framework and context analysis;
  • Place vision and positioning;
  • Place strategies distilled into short, medium and long-term priorities;
  • Place plan depicting the strategies; and
  • Feedback workshops with the community and key stakeholders on the draft strategy.

OUTCOMES

Our work united stakeholders around a series of projects ranging from catalyst to small scale – to support the achievement of an agreed vision for Station Street. One of the key strategies was re-connecting the street with the station through an innovative stair-well and pedestrian crossing, as well prioritising pedestrian paths to crossovers. Car parking was only minimally reduced, however more on-street opportunities were presented for patrons to linger in the street. Engaging with land/business owners had a fundamental impact on the success of the strategy, guiding more effective investment decisions.

WHAT WE DELIVERED
  • Place vision and definition
  • Place strategy
  • Urban design
  • Workshop design and facilitation
PROJECT TEAM
andrew howe

Andrew Howe

EXECUTIVE CHAIRMAN

cath blake-powell

Cath Blake-Powell

DIRECTOR, PRINCIPAL – ENGAGEMENT

bronwyn slater

Bronwyn Slater

CONSULTANT – DESIGN

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