THE
PLACE

Situated at the heart of the Wungong Urban area, Sienna Wood is home to a growing community of more than 1,200 people. With diversity at its core, over the course of its project life an additional 3,000 residential homes will be delivered across two separate villages, united through a dedicated Town Centre.

OUR
ROLE

element were responsible for facilitating vison workshops and creating a place blueprint for the project area. This was to be achieved by aligning project teams around a united vision and series of place strategies that would set the direction for the design and integrated development of the new town centre.

OUTCOMES

We crafted a strong and unique vision for the town centre, along with three key themes and top line place creation principles. We provided direction and advice regarding arrangement of town centre land uses to optimise activity and community interaction. We developed a destination hierarchy to demonstrate key places of interest and how the community would utilise these, along with the role they would play in attracting investment and local business activity.