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Projects

Scarborough Beach Master Plan

METROPOLITAN REDEVELOPMENT AUTHORITY | Scarborough, WA

THE
PLACE

Scarborough Beach is one of Perth’s major tourist beaches. The foreshore was once a favourite destination for locals and visitors, however, in more recent times, Scarborough had developed a reputation for its night time anti-social behaviour, poor amenities and ageing infrastructure. This resulted in a lack of private sector investment in tourism, recreation, retail and residential development.

 

Revitalisation of Scarborough was recognised as strategically important for the state and in 2014, the Metropolitan Redevelopment Authority (MRA) and City of Stirling developed the Scarborough Beach Masterplan to transform Scarborough back into one of the nation’s best beachfront destinations.

OUR
ROLE

Engaged by MRA, element worked as part of a multi-disciplinary team to lead the development of the Scarborough Place Masterplan. A place-led approach prioritised the visitor experience to understand the needs of people who visit, work and live in the area first, transparently reflecting their ideas and aspirations into a master plan and planning framework. Key deliverables included:

  • Stakeholder identification and engagement;
  • Establishing governance / place management structures;
  • Place visioning;
  • Development of place brand and identity;
  • Place activation strategies;
  • Place planning; and
  • Evaluation frameworks.

OUTCOMES

The Scarborough Place Masterplan supported the repositioning of Scarborough – transforming it from a fledgling destination, back to the iconic status it once enjoyed through a series of new destination, attractions, amenity and improved connections. A focus on establishing a strong vision to leverage private sector investment was a key priority of the project. Scarborough’s new foreshore was launched by Premier McGowan in March 2018, with a number of significant private sector commercial developments proposed within the broader Masterplan area.

WHAT WE DELIVERED
  • Place vision and definition
  • Place strategy
  • Stakeholder and community engagement
  • Destination planning
  • Masterplans
  • Place activation and management
PROJECT TEAM
carla chatzopoulos

Carla Chatzopoulos

PRINCIPAL – PLACE

lisa montgomery

Lisa Montgomery

PRINCIPAL – PLACE

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