Perth City Link Place Activation Plan
METROPOLITAN REDEVELOPMENT AUTHORITY | Perth, WA
Reshaping how people move, interact, live and work within the city, Perth City Link is perhaps one of Perth’s most transformational urban project in a century. By reconnecting the central business district with Northbridge for the first time in over 100 years, the project has set a new standard for an improved urban movement network and unique visitor experience through the creation of Yagan Square, along with strategic commercial, residential, hotel and education development opportunities.
Following development of the City Link Place Plan, we delivered an Activation Plan for MRA which set the scene for the MRA’s delivery of place activation, communications, commercial and management activities throughout development staging. It also informed and guided stakeholder relationships and partnerships to deliver a shared vision.
Our Activation Plan:
- Recommended short, medium and long term place activation initiatives staged around a complex development program.
- Created legible pedestrian connections and wayfinding throughout the site and to major transport and city destinations
- Guided place management activities around development staging
- Supported the MRA’s redevelopment objectives and key stakeholder discussions
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