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Projects

Minta Farm Place Planning

STOCKLAND | Berwick, VIC

THE
PLACE

Located south of Berwick in the City of Casey, the 280-hectare site of Minta Farm is one of the most strategic sites remaining for urban development in Melbourne’s south east. Owned by the Ballieu family for over 80 years, Minta Farm is one of the most iconic producing properties within the region, shaping the character and settlement of the area. Stockland, working with key project stakeholders the Minta Group, City of Casey and the Victorian Planning Authority, is responsible for enabling Minta Farm’s future role as a vital, integrated township that will service 9,000 future residents, create new employment for more than 10,000 and acts as a drawcard for local and regional visitors.

OUR
ROLE

element were appointed to lead the project visioning of this iconic project on behalf of Stockland and its project partners. Our work defined the place framework for the development, covering residential, destination development, economic and education platforms. This involved:

  • Place planning and analysis;
  • Facilitation of place visioning and positioning workshop with public and private sector stakeholders;
  • Defining place drivers, objectives and KPI’s for the project;
  • Development of project vision and proposition supported by mood imagery to guide the design team;
  • Development of the Minta Farm Place Brand; and
  • Development of a Place Blueprint to guide the project team and stakeholder discussions across the project.

OUTCOMES

Our work united a diverse and multi-disciplinary group of landowners, state and local council, designers, architects and developers around a place vision for Minta Farm. It provided guidance for finalisation of the Precinct Structure Plan with the Victorian Planning Authority, as well as strategic direction to inform master planning and precinct design. Importantly for Stockland, it demonstrated leadership in place-led planning amongst JV partners and internally within its Victorian team.

WHAT WE DELIVERED
  • Place vision and strategy
  • Engagement and facilitation
  • Place branding
  • Place blueprint
PROJECT TEAM
carla chatzopoulos

Carla Chatzopoulos

PRINCIPAL – PLACE

lisa montgomery

Lisa Montgomery

PRINCIPAL – PLACE

marisa santosa

Marisa Santosa

GRAPHIC DESIGNER

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