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Projects

Geraldton City Centre Revitalisation Plan

LANDCORP | Geraldton, WA

THE
PLACE

With over 38,000 people calling Greater Geraldton home, Geraldton’s City Centre plays a key role in providing retail, commercial, employment, civic, recreational, cultural and residential uses for the region. Following slow investment growth as a result of the collapse of the Oakajee Port project, coupled with a challenging retail environment and low investment confidence, the future for the Geraldton’s City Centre as the region’s economic and visitor hub needed strong leadership and clear definition.

OUR
ROLE

Building off previous planning and design strategies, element’s City Centre Revitalisation Plan outlined a clear, holistic direction for the City Centre and unified previously disparate stakeholder priorities for economic growth and diversification. This included:

  • Auditing and consolidating all available information, re-engaging with the community and key stakeholders;
  • Understanding where the real road blocks were to investment now and into the future;
  • Defining a clear vision for Geraldton as the only place in Western Australia to experience all facets of nautical history and industry in a vibrant city centre;
  • Stakeholder engagement that instilled a growth and collaborative mind-set; and
  • Revitalisation strategies ranging from quick wins through to long term strategies.

OUTCOMES

Our approach re-oriented the traditional view of a town centre – with a focus on establishing a unique place brand for landowners, retailers, businesses and the regulators to build on. The Geraldton City Centre Revitalisation Strategy prioritised early action and momentum, generating cut-through where many previous planning exercises had failed to gain traction. Achieving alignment across public and private sector stakeholders at a local and regional level was a defining aspect of the project’s success and was achieved through providing key feedback loops and channels for discussion.

WHAT WE DELIVERED
  • Community and economic development
  • Place vision and definition
  • Workshop design and facilitation
  • Stakeholder alignment
  • Place strategy
PROJECT TEAM
andrew howe

Andrew Howe

EXECUTIVE CHAIRMAN

bronwyn slater

Bronwyn Slater

CONSULTANT – URBAN DESIGN

cath blake-powell

Cath Blake-Powell

DIRECTOR