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Projects

Elizabeth Quay Place Planning and Branding

METROPOLITAN REDEVELOPMENT AUTHORITY | Perth, WA

THE
PLACE

Elizabeth Quay is one of Perth’s showcase redevelopment projects – reconnecting the Swan River with the city and delivering new public attractions, open space, transport and visitor amenities. It features world class offices, residential, retail and hotel accommodation in a waterfront setting to rival other landmark national and international waterfronts.

OUR
ROLE

element established the place vision and brand for Elizabeth Quay and developed a Place Plan that brought together the design team’s intent with the functional requirements of the place operating in everyday life.

OUTCOMES

element defined a strong unifying vision and brand able to be applied across the broad spectrum – from site works to land sales, destination development and visitor attraction. Our Place Plan built on the architectural and design vision and applied a deeper level of practical understanding and intent for the site and its key public spaces, including consideration of development staging, interim uses, site management and governance roles and responsibilities. The Place Plan became a guiding blueprint for operationalising the precinct.

WHAT WE DELIVERED
  • Place vision, positioning and themes
  • Place strategy
  • Place branding and on-site signage
  • Site interpretation
  • Barrack Square destination development and marketing plan
PROJECT TEAM
lisa montgomery

Lisa Montgomery

PRINCIPAL – PLACE

carla chatzopoulos

Carla Chatzopoulos

PRINCIPAL – PLACE