City of Joondalup Cultural Plan

Arts & Culture
The Client
City of Joondalup
Project Team
Kate Parker
Associate - Arts & Culture
Ben Kent
Principal - Place
Marisa Santosa
Graphic Designer
Tegan Patrucco
Consultant - Arts & Culture
The Project

The City of Joondalup has developed a strong reputation for being a visionary and forward-thinking organisation, responsible for the management, oversight and activation of a diverse range of key destinations, places and cultural assets, many of which appeal to visitors from beyond its boundaries. The City is well placed to leverage these strengths to further embed its aspirational Joondalup 2022 vision through an on-the-ground program of arts and cultural services and activities.  

The Cultural Plan, which details an aspiration vision and set of priorities for the City, will guide programming, resourcing and priorities for the following five years.

Our Role

element was engaged in 2019 to lead the development of the City’s Cultural Plan, including stakeholder and community engagement.

The development and roll out of a tailored engagement plan, including strategies to target hard to reach groups, resulted in robust data and community sentiment. Think tank style sessions with key stakeholders and community groups led to the development of priorities for culture within the City, including shifting from a top-down approach to supporting more local practitioners and programmers.  

Alongside formal engagement methods, we delivered a vibrant interactive survey display, which popped up at events around the City over the holiday period. The installation gathered community sentiment data and drove visitation to the online survey.

The findings from the engagement period, desktop research and literature review, have been synthesised into a draft Cultural Plan for review by the City and elected members. The Plan outlines a strategic shift for the City, with directions and priorities provided to guide immediate actions.  


We delivered a highly place specific Cultural Plan which applies multiple lenses to understand community profile, culture and values, economic and business drivers, environmental and physical design considerations as well as social, technological and political influences.  

The outcome embeds arts and culture into the social fabric, encouraging broad community participation, linking with strategic City documents such as Strategic Community Plan and Economic Development Strategy.

We achieved community and stakeholder buy-in to an overarching vision for arts and culture within the City.

What We Delivered
  • Detailed project plan, community and stakeholder engagement plan
  • Community and stakeholder engagement including online survey, think tank sessions, advisory group workshop, and pop-up event installation (‘String Survey’)
  • An Engagement Summary Report, published on the City’s website
  • A Draft Cultural Plan for review by the City
  • Workshop session with elected members, reviewing the Plan
  • A final Cultural Plan (currently in development)

Related Projects

Town of Victoria Park Arts and Culture Plan
City of Armadale Public Art Procurement
Rockingham Public Art and Moveable Art Collection Policies