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Projects

Brookfield Place Activation

BROOKFIELD | Perth, WA

THE
PLACE

At the heart of the Perth CBD, Brookfield Place heralded a new era of business and culture in the city.

Home to BHP, Barrick Gold, Multiplex and PWC as well as a selection of Perth’s best retailers, bars and restaurants; it set a new benchmark for mixed use precincts in our CBD – breathing new life into St Georges Terrace and forming new cross city connections.

OUR
ROLE

Working across the full spectrum of planning, heritage and place unified a technical and creative response to a complex and iconic site to deliver on Brookfield’s vision for this revolutionary project which entailed:

  • Due diligence and development approvals;
  • Integrating commercial and heritage drivers; and
  • Delivering the inaugural place activation strategy and program, bringing together design, architecture, performance, art and events.

OUTCOMES

  • Achieving approval for the project’s complex development application including major commercial development and heritage building refurbishment to enable pedestrian access and new public realm
  • Establishment of strategic partnerships with key tenants, retailers and government stakeholders
  • Positioning Brookfield Place as one of Perth’s most desirable commercial and visitor destinations in the context of an emerging and increasingly competitor inner-city destination set
  • Establishing a regular place activation program to support retailers and attract visitors
WHAT WE DELIVERED
  • Statutory planning
  • Heritage advice and planning
  • Place vision and definition
  • Place planning
  • Place activation strategy
PROJECT TEAM
dan lees

Daniel Lees

ASSOCIATE – PLANNING

carla chatzopoulos

Carla Chtatzopoulos

PRINCIPAL – PLACE

nerida moredoundt

Nerida Moredoundt

PRINCIPAL ARCHITECT – HERITAGE

lisa montgomery

Lisa Montgomery

PRINCIPAL – PLACE

AWARDS

WA Heritage Awards – 2013
Outstanding Conservation of A Non-Residential Place

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