Attadale Alfred Cove Foreshore Master Plan

The Client
City of Melville
Project Team
Bronwyn Slater
Associate - Urban Design
Andrew Howe
Director / Principal - Urban Design
Cath Blake-Powell
Principal - Engagement
Liz Pope
Senior Consultant - Engagement
Hayley Sellman
Consultant - Engagement
Flavia Kiperman
Director / Principal - Heritage
Marisa Santosa
Senior Graphic Designer
Sophie Angus
Graphic Design Assistant
The Project

The Attadale Alfred Cove foreshore stretches over 4km along the Swan Estuary Marine Park. It is highly valued by local, regional, and international communities for its outstanding natural beauty and rich biodiversity, its deep and ancient cultural importance and many social benefits it provides through passive and active recreational opportunities. The foreshore has significant environmental value but is also experiencing recreational demand for amenities. Rather than looking at each facility or area individually, the City of Melville (the City) identified the opportunity to take a holistic and long-term approach for planning future needs through a comprehensive master planning process.

Our Role

element led the consultant team for the project, designed the engagement process and authored/designed the master plan report.

We were appointed by the City to engage with stakeholders and the community and develop a master plan that would depict a vision and guide future enhancement.  We led a layered engagement process with the community and stakeholders, whilst also providing professional input into guiding the master plan recommendations and outcomes. We led a team of specialised sub-consultants that brought collective expertise in environmental, costal engineering, traffic and transport, landscape architecture, civil engineering, costing and recreation planning.

In June and July of 2021 we held, with the City, a multi-day collaborative planning and design Charrette event to develop scenario options with the community and stakeholders. Whilst this was a major engagement tool for design development, there was also an online value-based survey, agency and key stakeholder meetings, and iterative workshops with Aboriginal Elders utilised throughout the project for input and feedback.


The Charette, along with baseline project work, helped to inform and develop the draft Master Plan. This project worked through many disparate views, stakeholder groups and interests to achieve a balanced outcome through the draft Master Plan that is largely supported and can provide high level direction for the City of Melville, Department of Biodiversity, Conservation and Attractions (DBCA) and site stakeholders in their future management and improvements.

The role of the master plan is to:

  • Assist with future planning and decision-making covering both City and State managed lands;
  • Define a long-term vision for the area;
  • High-level broad framework;
  • Identify values for protection and aspirations;
  • Consolidated strategy to guide and recognise opportunities for future enhancement, management and investment;
  • Provide a basis for more detailed planning and funding decisions; and
  • Provide a framework to define preferred options and concepts to be developed further.

The draft was formally advertised to the public for feedback and comment for 5 weeks between 29 October and 5 December 2021, which was largely supported. The draft Master Plan was acknowledged by the City of Melville Council in March 2022, with minor amendments following public advertising, and recommendations for implementation and progressing short term actions.

What We Delivered
  • 4-day collaborative design charrette process
  • Engagement program with Aboriginal Elders, key stakeholders and community
  • A comprehensive 154-page Master Plan report documenting the key findings, recommendations, and implementation staging
  • Project presentations to Council

Related Projects

Strawberry Hill/Barmup Cultural Landscape Management Plan
Canberra Urban Design Framework
Claremont on the Park